The idea behind this packaging design was to design and create a brand that would compete with existing ones in and around the surrounding area of Ventura County. After doing some secondary research, I decided to focus my brand on being a healthier option that being via it's ingredients and process.
Programs used:
Illustrator
Photoshop
Research
Sketches
Digital Comps
Prototyping
After doing some research on the breweries that were around Los Angeles county, I noticed that very few focused on providing this healthy lifestyle edge. That's when I decided to pay with the idea of designing a beer that can be beneficial as fas ingredients and the way we would interact with our customers. That being providing yoga classes, creating a rewards program that would reward customers for recylcing.
The user will be able to order their favorites while at the bar or pick from 3 other delivering option.
In this feature, users will be able to know their beer options better by either reading other customer’s reviews or by reading more about the beer, and seeing the info graph that hints a little more information about the beers taste, flavor, color.
As most micro breweries are locally own and community based. Rewarding their customers is a great way to show their for support to the community
I had to do both primary and secondary research to dive deeper into the experience of a micro brewery. I had to research trends and small but important details that go on these micro breweries.
I learned how to do extensive research beyond my comfort zone, like actually going to the breweries and asking if they'ed participate in my survey,