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Project Overview

For this project I decided to do a visual brand identify that was more focused towards a younger audience.
I designed a new logo mark, new signage and way finding material, that was connected with the logo mark.
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SCI in short means science, and X, stands for the unknown mysteries and discoveries that are yet to be discovered. But also the X can stand as a variable for many topics related to science.

Programs

Illustrator
Photoshop

Skills

‍Layout Design
Mockups
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The light on the sign will change based on the featured exhibition showing at that time.
Here am using the X mark as a way to introduce an exhibition.
The graphic element is extracted from the angle of the "X" and the bar from the logo.
The shape of the tickets are also a reflection of the logo mark.

The Process

Click on the image below to view more of the design process that went into this case study.

© Carlos Vergara.